Technology Yandex Overtaken Channel Largest Audience

 In May 2012, "Yandex" visited by 19.1 million people a day, and watched Channel 18.2 million people a day. These are the findings of international research group TNS. It should be noted that the portal the first time in history has overtaken TV for daily attendance. In this case, "Yandex" and Mail.ru almost caught up with the first channel on a weekly audience. The greatest gap between the channel from the sites observed in the assessment of monthly audience at least once a month, includes the first 41.4 million, or 8.2 million more than the users in Mail, and 8.7 million more than the "Yandex".

It is important that the difference between an audience of all channels and all you'll ever need is constantly changing in the direction of the latter. In April, a daily Internet enjoyed 30.5 million, and watched TV less than a million. However, according to the April survey, "Levada-Center", only 14 percent of get their news from the Internet, while 72 percent is used as a source of state television news.

However, the main determining factor for the development of a particular segment of the media market is the behavior of advertisers who do not hurry to change their priorities. Advertisers believe that the susceptibility of consumers to television advertising more than advertising on the network. On the other hand, referring to the new data on the number of audience, "Yandex" hoping to draw attention to the undervaluation of Internet advertisers.